Marketing education in china: A status report

Wai Sum SIU*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

This paper depicts the marketing education in the People's Republic of China. The evidence presented in this paper seems to indicate that marketing education in China is still at a growth stage and further development is necessary and desirable. Chinese marketing educators should consider seriously shifting their vocational training orientation to decision-making direction in their course planning and curriculum development. Creative teaching methods like teaching company schemes and computer applications should also be incorporated into the traditional instruction methods.

Original languageEnglish
Pages (from-to)35-50
Number of pages16
JournalJournal of Teaching in International Business
Volume5
Issue number4
DOIs
Publication statusPublished - 13 Dec 1994

Scopus Subject Areas

  • Education
  • Business, Management and Accounting (miscellaneous)

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