This paper depicts the marketing education in the People's Republic of China. The evidence presented in this paper seems to indicate that marketing education in China is still at a growth stage and further development is necessary and desirable. Chinese marketing educators should consider seriously shifting their vocational training orientation to decision-making direction in their course planning and curriculum development. Creative teaching methods like teaching company schemes and computer applications should also be incorporated into the traditional instruction methods.
Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)