Marketing Discourse

Kenneth C C KONG

doi:10.1002/9781118611463.wbielsi163

Marketing Discourse

Kenneth C C KONG^*

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Entry for encyclopedia/dictionary › peer-review

Abstract

Marketing discourse refers to any use of language that has the function of promoting. In this article the main features of marketing will be described with some examples of promotional genres such as the advertorial, the personal statement, and the sales letter. Some controversial issues, such as genre colonization and synchronization, will be discussed and some implications for future research will also be outlined at the end.

Original language	English
Title of host publication	The International Encyclopedia of Language and Social Interaction
Publisher	Wiley
Pages	1-5
Number of pages	5
ISBN (Electronic)	9781118611463
ISBN (Print)	9781118611104
DOIs	https://doi.org/10.1002/9781118611463.wbielsi163
Publication status	Published - 27 Apr 2015

Access to Document

10.1002/9781118611463.wbielsi163

Cite this

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title = "Marketing Discourse",

abstract = "Marketing discourse refers to any use of language that has the function of promoting. In this article the main features of marketing will be described with some examples of promotional genres such as the advertorial, the personal statement, and the sales letter. Some controversial issues, such as genre colonization and synchronization, will be discussed and some implications for future research will also be outlined at the end.",

author = "KONG, {Kenneth C C}",

year = "2015",

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AB - Marketing discourse refers to any use of language that has the function of promoting. In this article the main features of marketing will be described with some examples of promotional genres such as the advertorial, the personal statement, and the sales letter. Some controversial issues, such as genre colonization and synchronization, will be discussed and some implications for future research will also be outlined at the end.

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