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Marketing and professional services: The case of consultancy engineering
Norman E. Mark
, Michael J. Sherrard
, Gerard P. Prendergast
Research output
:
Contribution to journal
›
Journal article
›
peer-review
13
Citations (Scopus)
Overview
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Keyphrases
Consulting Engineer
100%
Professional Services
100%
Marketing Services
100%
Engineering Practice
60%
New Zealand
40%
Marketing Techniques
40%
Quality of Service
20%
Effective Method
20%
Marketing Concept
20%
Management Functions
20%
Customer Focus
20%
Competitive Environment
20%
Clientele
20%
Social Sciences
Engineering Practice
100%
Professional Service
100%
New Zealand
66%
Price
33%
Competitive Environment
33%
Economics, Econometrics and Finance
Marketing
100%
Professional Service
100%
Engineering Practice
42%
Price
14%