Managing Media Relationships Among Asian Organizations: A Grounded Theory Approach

Keyphrases

• Journalists 100%
• Grounded Theory Approach 100%
• Relationship Marketing 66%
• Hong Kong 33%
• Communication Environment 33%
• Customer Engagement 33%
• Social Justice 33%
• Depth Interviews 33%
• Print Media 33%
• Broadcast Media 33%
• Marketing Literature 33%
• Public Relations 33%
• Public Relations Practitioners 33%
• Online Media 33%
• Social Segregation 33%
• Asian Business 33%
• Relationship Management Strategies 33%
• Engagement Strategies 33%
• Corporate Communication 33%
• Public Relationship 33%
• Organizational Relationships 33%

Social Sciences

• Journalist 100%
• Grounded Theory 100%
• Relationship Marketing 66%
• Public Relations 66%
• Hong Kong 33%
• In-Depth Interview 33%
• Corporate Communication 33%
• Print Media 33%
• Social Segregation 33%
• Online Media 33%