Making the Long March Online: Some Cultural Dynamics of Digital Political Participation in Three Chinese Societies

This study examines the authoritarian conditioning of political expression on social media in three Chinese societiesby analyzing three parallel surveys comprising 6942 respondents from mainland China, Hong Kong, and Taiwan. Results demonstrate that the use of social media to gather political information triggers politically expressive use of social media and indirectly predicts offline non-institutionalized political participation. Individuals' authoritarian orientation, however, moderates such indirect effects. Only people who demonstrate low or moderate adherence to authoritarian value systems exemplify this mediation model. Those with high levels of authoritarian orientation are not exemplary. Furthermore, the extent to which social media use interacts with authoritarian orientation to build a relationship with political participation presents two different patterns across three Chinese societies. The moderated mediating effect described here exists in Hong Kong and Taiwan but not in mainland China. Finally, we discuss the implications of these findings.