Maintaining a virtual professional community through positive word of mouth

Christy M K CHEUNG; Matthew K.O. Lee; Neil Rabjohn

Maintaining a virtual professional community through positive word of mouth

Christy M K CHEUNG^*, Matthew K.O. Lee, Neil Rabjohn

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

Abstract

To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

Original language	English
Title of host publication	PACIS 2007 Proceedings
Publication status	Published - Jul 2007
Event	11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007 - Auckland, New Zealand Duration: 3 Jul 2007 → 6 Jul 2007

Conference

Conference	11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007
Country/Territory	New Zealand
City	Auckland
Period	3/07/07 → 6/07/07

Scopus Subject Areas

Information Systems

User-Defined Keywords

Knowledge management
Satisfaction
Social influence
Virtual community
Word-of-mouth

Cite this

@inproceedings{b5e73851d4274095a2ff6ba862a53f62,

title = "Maintaining a virtual professional community through positive word of mouth",

abstract = "To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.",

keywords = "Knowledge management, Satisfaction, Social influence, Virtual community, Word-of-mouth",

author = "CHEUNG, {Christy M K} and Lee, {Matthew K.O.} and Neil Rabjohn",

note = "Copyright: Copyright 2011 Elsevier B.V., All rights reserved.; 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007 ; Conference date: 03-07-2007 Through 06-07-2007",

year = "2007",

month = jul,

language = "English",

booktitle = "PACIS 2007 Proceedings",

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TY - GEN

T1 - Maintaining a virtual professional community through positive word of mouth

AU - CHEUNG, Christy M K

AU - Lee, Matthew K.O.

AU - Rabjohn, Neil

PY - 2007/7

Y1 - 2007/7

N2 - To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

AB - To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

KW - Knowledge management

KW - Satisfaction

KW - Social influence

KW - Virtual community

KW - Word-of-mouth

UR - http://www.scopus.com/inward/record.url?scp=80053550894&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:80053550894

BT - PACIS 2007 Proceedings

T2 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007

Y2 - 3 July 2007 through 6 July 2007

ER -

Maintaining a virtual professional community through positive word of mouth

Abstract

Conference

Scopus Subject Areas

User-Defined Keywords

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Cite this