Abstract
To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.
Original language | English |
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Title of host publication | PACIS 2007 Proceedings |
Publication status | Published - Jul 2007 |
Event | 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007 - Auckland, New Zealand Duration: 3 Jul 2007 → 6 Jul 2007 |
Conference
Conference | 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises, PACIS 2007 |
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Country/Territory | New Zealand |
City | Auckland |
Period | 3/07/07 → 6/07/07 |
Scopus Subject Areas
- Information Systems
User-Defined Keywords
- Knowledge management
- Satisfaction
- Social influence
- Virtual community
- Word-of-mouth