Maintaining a virtual professional community through positive word of mouth

Christy M K Cheung*, Matthew K.O. Lee, Neil Rabjohn

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review


    To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

    Original languageEnglish
    Title of host publicationPACIS 2007 Proceedings
    PublisherAssociation for Information Systems
    Number of pages12
    Publication statusPublished - 4 Jul 2007
    Event11th Pacific Asia Conference on Information Systems, PACIS 2007: Managing Diversity in Digital Enterprises - Auckland, New Zealand
    Duration: 4 Jul 20076 Jul 2007

    Publication series

    NamePacific Asia Conference on Information Systems


    Conference11th Pacific Asia Conference on Information Systems, PACIS 2007
    Country/TerritoryNew Zealand
    Internet address

    Scopus Subject Areas

    • Information Systems

    User-Defined Keywords

    • Knowledge management
    • Satisfaction
    • Social influence
    • Virtual community
    • Word-of-mouth


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