Machiavellianism and bankers in hong kong: Some results of a pilot study

Wai Sum SIU*

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    4 Citations (Scopus)

    Abstract

    Marketing has ken widely and aggressively adopted by banks recently for growth and expansion purposes. Nevertheless, critics often attack marketing as being manipulative and unethical, or“Machia- vellian” in nature. It is generally believed that a marketing orientation is counter lo banking. This article reporls the &dings of research investigating the Machiavellian orientation of banking executives in Hong Kong and the relationship between Machiavellianism and job satisfaction and iob success in the banking sector. Significant differences were observed kcbeen banking executiv& and non%anking executives wilh regards to Machiavellian orientation and job satisfaction.

    Original languageEnglish
    Pages (from-to)201-208
    Number of pages8
    JournalJournal of Professional Services Marketing
    Volume10
    Issue number1
    DOIs
    Publication statusPublished - 28 Jan 1994

    Scopus Subject Areas

    • Business, Management and Accounting (miscellaneous)

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