Marketing has ken widely and aggressively adopted by banks recently for growth and expansion purposes. Nevertheless, critics often attack marketing as being manipulative and unethical, or“Machia- vellian” in nature. It is generally believed that a marketing orientation is counter lo banking. This article reporls the &dings of research investigating the Machiavellian orientation of banking executives in Hong Kong and the relationship between Machiavellianism and job satisfaction and iob success in the banking sector. Significant differences were observed kcbeen banking executiv& and non%anking executives wilh regards to Machiavellian orientation and job satisfaction.
Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)