Luxury brand consumption in emerging economies: review and implications

Kineta H. Hung, David K. Tse

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Luxury Branding
PublisherCambridge University Press
Pages96-116
ISBN (Electronic)9781786436351
ISBN (Print)9781786436344
DOIs
Publication statusPublished - 2020

Publication series

NameResearch Handbooks in Business and Management series
PublisherCambridge University Press

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