Love and money: Chinese couples’ decisions on wedding expenses

Kara Chan, Shiu-Fai Chan

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review


Spousal roles in the decision process of wedding-related products and services were examined for a convenience sample of 91 Chinese couples married in Hong Kong in 1999 and 2000. Spousal role influence varied by type of products and services. Contrary to what we expect, we did not find more joint influences for high-expense products throughout the decision-making process. Instead, mean influences of grooms were higher than brides in high-expense products for both the information search and the final decision stages. There was no indication of movement towards joint influences from the information search stage to the final decision stage for all product types. Spousal role influence did not depend on resources and power. Grooms with higher income or education did not exert greater influence in the final purchase decisions of all wedding products and services.
Original languageEnglish
Title of host publicationAsia Pacific Advances in Consumer Research
PublisherAssociation for Consumer Research
Number of pages7
Publication statusPublished - May 2002
EventAssociation for Consumer Research 2002 Asia-Pacific Annual Conference - Beijing, China
Duration: 16 May 200218 May 2002


ConferenceAssociation for Consumer Research 2002 Asia-Pacific Annual Conference

User-Defined Keywords

  • family purchase decisions
  • wedding
  • Hong Kong


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