Abstract
Public attention, or collective attention, is the extent to which individuals collectively allocate their attentions to cultural products. Online surfing behavior is crucial for understanding of the flow of public attention, especially in the age of Web 2.0. Looking for the signposts that guide users’ preferential navigation, this study attempts to advance our understandings about the flow of public attention. By modeling the tie-formation for the clickstream network of World Wide Web (WWW), the results demonstrated that both the attributes of websites (size, language, and category) and hyperlink structure among the websites exert significant influence on the flow of public attention online. Implications of the study are discussed in the perspective of the popularity, similarity and social influence of the websites.
| Original language | English |
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| Publication status | Published - 19 Jun 2013 |
| Event | 63rd Annual International Communication Association Conference, ICA 2013: Challenging Communication Research - London, United Kingdom Duration: 17 Jun 2013 → 21 Jun 2013 https://convention2.allacademic.com/one/ica/ica13/ (Link to online conference programme) |
Conference
| Conference | 63rd Annual International Communication Association Conference, ICA 2013 |
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| Country/Territory | United Kingdom |
| City | London |
| Period | 17/06/13 → 21/06/13 |
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