TY - JOUR
T1 - Longitudinal impacts of a recurring sport event on local residents with different level of event involvement
AU - Chen, Kuan-chou
AU - Gursoy, Dogan
AU - Lau, Ka Lai Kelly
N1 - Funding Information:
This research was supported by the funding from the Research Grants Council (RGC) of Hong Kong under the Early Career Scheme (ECS). Kuan-Chou Kenneth Chen holds degrees in BA (Biology); MA(Biology, Sport Pedagogy, and Sport Management), Ph.D.(Sport Management). He is an assistant professor and undergraduate program coordinator in the Department of Physical Education at Hong Kong Baptist University. He also serves as an associate director for the Centre for Global Sport & Recreation Studies at HKBU. His research and professional career focus on Sport and Recreation Management, Sport Marketing, Event management, and Consumer Behavior. He publishes in accredited scientific journals and regularly presents scientific papers at national and international scholarly conferences. Dogan Gursoy is a Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA (Email: dgursoy@wsu.edu ), a Changjiang (Yangtze River) Scholar (长江学者) and a Senior Research Fellow in the School of Tourism and Hospitality at University of Johannesburg, South Africa. His research interest focuses on services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement, and generational leadership. Kelly Lau currently is a research assistant in the Hong Kong Baptist University's Department of Physical Education, with a plan to pursuit a PhD in Sport Marketing. Previously she received her BS in Kinesiology (Physical Education) and Recreation from California State University, Northridge, and his MA in Kinesiology (Sport Management) from California State University, Long Beach. Her research interests include sociological impact of sports, sport tourism, governmental sport policy. She also keens on investigate the effect of sport sponsorship and activation on brands and consumers behaviors.
PY - 2018/10
Y1 - 2018/10
N2 - Many of the studies that examined the impacts of major sport events have been cross-sectional and focused on one-off mega events such as World Cup and Olympics. In addition, athletes participating in those events usually are of elite level, and community members from the host city rarely have a chance to be involved as participants. While local residents in the host city could be involved in an event with various roles (ex., participants, spectators and non-participants), they could, thus, have different degrees of association with the event. Such differences could be reflected in many areas, such as knowledge of the event, attention level, or perception of the event. Thus, this study aims to investigate such differences in the setting of a recurring, mass participatory sport event (Standard Charter Hong Kong Marathon, SCHKM), and further examines the changes in residents’ perceptions overtime utilizing data collected before (n = 944), during (n = 884) and after (n = 838) the event from Hong Kong residents. Findings indicate that residents’ level of involvement is a significant determinant of both positive and negative impact perceptions and those impact perceptions are likely to change over time. Residents who participated in the marathon reported a significantly higher positive impact perceptions and significantly lower negative impact perceptions compared to spectators and other residents. Negative impact perceptions reported were significantly higher during the event compared to negative impact perception reported before or after the event. Theoretical and practical implications of the findings are discussed.
AB - Many of the studies that examined the impacts of major sport events have been cross-sectional and focused on one-off mega events such as World Cup and Olympics. In addition, athletes participating in those events usually are of elite level, and community members from the host city rarely have a chance to be involved as participants. While local residents in the host city could be involved in an event with various roles (ex., participants, spectators and non-participants), they could, thus, have different degrees of association with the event. Such differences could be reflected in many areas, such as knowledge of the event, attention level, or perception of the event. Thus, this study aims to investigate such differences in the setting of a recurring, mass participatory sport event (Standard Charter Hong Kong Marathon, SCHKM), and further examines the changes in residents’ perceptions overtime utilizing data collected before (n = 944), during (n = 884) and after (n = 838) the event from Hong Kong residents. Findings indicate that residents’ level of involvement is a significant determinant of both positive and negative impact perceptions and those impact perceptions are likely to change over time. Residents who participated in the marathon reported a significantly higher positive impact perceptions and significantly lower negative impact perceptions compared to spectators and other residents. Negative impact perceptions reported were significantly higher during the event compared to negative impact perception reported before or after the event. Theoretical and practical implications of the findings are discussed.
KW - Changes over time
KW - Impact perceptions
KW - Involvement
KW - Longitudinal
KW - Participatory events
KW - Recurring events
UR - http://www.scopus.com/inward/record.url?scp=85054059094&partnerID=8YFLogxK
U2 - 10.1016/j.tmp.2018.09.005
DO - 10.1016/j.tmp.2018.09.005
M3 - Article
AN - SCOPUS:85054059094
SN - 2211-9736
VL - 28
SP - 228
EP - 238
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
ER -