Localization in international branding: A longitudinal comparison of the Chinese names of foreign brands in Hong Kong between 1987-1988 and 1994-1995

Allan K.K. Chan*

*Corresponding author for this work

    Research output: Contribution to journal › Journal article › peer-review

    3 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Localization in international branding: A longitudinal comparison of the Chinese names of foreign brands in Hong Kong between 1987-1988 and 1994-1995'. Together they form a unique fingerprint.

    Keyphrases

    Social Sciences

    Economics, Econometrics and Finance