Local Residents’ Perceptions of an Influx of Tourists: A Hong Kong Case Study

Gerard P PRENDERGAST*, Hui Sin Lam, Yip Pui Ki

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    11 Citations (Scopus)

    Abstract

    Mainland Chinese consumers are increasingly crossing borders to purchase luxury brands. However, a large influx of tourists to a given destination has the potential to impact the quality of life of local residents. In this research, the influx of Mainland Chinese visitors (particularly those purchasing luxury products) to Hong Kong was investigated using a case study approach. How Hong Kong residents perceive this phenomenon and how it affects Hong Kong as a whole were topics of particular interest. The case study involved observations of Mainland consumers purchasing in Hong Kong shopping malls, in-depth interviews, and a focus group with Hong Kong residents, and compiling data from documents and video sources. The results are categorized into three themes: the economy, the environment, and attitudes. While the purchases boost Hong Kong’s economy and generate profits for luxury goods retailers, Hong Kong people were found to have negative perceptions of the Mainland consumers’ activity. This is because of the negative effects on daily life in Hong Kong. The Mainland consumers were found to be unintended endorsers of luxury brands, which negatively impacted their image among Hong Kong people. Based on the findings, theoretical implications are built up. In addition, the implications of these findings for public policymakers and luxury brands both in Hong Kong and elsewhere are discussed and recommendations for further research are made.

    Original languageEnglish
    Pages (from-to)283-293
    Number of pages11
    JournalJournal of International Consumer Marketing
    Volume28
    Issue number4
    DOIs
    Publication statusPublished - 7 Aug 2016

    Scopus Subject Areas

    • Management Information Systems
    • Marketing

    User-Defined Keywords

    • case studies
    • China
    • conflict
    • culture
    • Hong Kong
    • mass market luxury goods

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