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Living in a celebrity-mediated social world: The Chinese experience
Kara Chan
, Cong Zhang
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
53
Citations (Scopus)
68
Downloads (Pure)
Overview
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Dive into the research topics of 'Living in a celebrity-mediated social world: The Chinese experience'. Together they form a unique fingerprint.
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Business & Economics
Celebrity
100%
Imitation
66%
Social Comparison
51%
Value Orientations
50%
Young Consumers
49%
Endorsements
49%
Social Relations
40%
Peers
35%
Demarketing
32%
Peer Influence
28%
Materialism
25%
Susceptibility
24%
Beijing
23%
Predictors
22%
Purchase Decision
20%
Questionnaire
18%
Pioneers
17%
Communication
12%
Interaction
11%
China
10%
Design Methodology
9%
Social Sciences
VIP
92%
imitation
69%
value-orientation
45%
Social Relations
37%
experience
25%
materialism
25%
purchase
19%
capitalist society
17%
educator
12%
China
12%
communication
11%
methodology
10%
questionnaire
10%
interaction
9%
university
9%
student
5%