Literature derived reference models for the adoption of online shopping

Ludwig M K CHANG*, Waiman Cheung, Vincent S. Lai

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

309 Citations (Scopus)


The aim of the authors of this paper was to identify areas that would aid in developing a better understanding of the dynamics of a customer's decision to shop online. To accomplish this, a review of the empirical studies on the antecedents of online shopping was performed. From an extensive literature search, a total of 45 relevant articles were identified. The factors that have been investigated in these studies were classified according to their similarity and patterns of their findings were identified and analyzed.

Original languageEnglish
Pages (from-to)543-559
Number of pages17
JournalInformation and Management
Issue number4
Publication statusPublished - May 2005

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

User-Defined Keywords

  • Electronic commerce
  • Online consumer behavior
  • Online shopping
  • Online trust
  • Technology adoption


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