TY - JOUR
T1 - Linking Market Orientation and Environmental Performance
T2 - The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality
AU - Chen, Yang
AU - Tang, Guiyao
AU - Jin, Jiafei
AU - Li, Ji
AU - Paillé, Pascal
N1 - Publisher Copyright:
© 2014, Springer Science+Business Media Dordrecht.
PY - 2015/3
Y1 - 2015/3
N2 - As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees’ and firms’ performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a comprehensive theoretical model linking market orientation and environmental performance. Based on a survey of 134 matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees’ environmental involvement. These latter two variables consequently have a positive influence on environmental performance. At the same time, environmental commitment moderates the link between market orientation and environmental strategy.
AB - As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees’ and firms’ performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a comprehensive theoretical model linking market orientation and environmental performance. Based on a survey of 134 matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees’ environmental involvement. These latter two variables consequently have a positive influence on environmental performance. At the same time, environmental commitment moderates the link between market orientation and environmental strategy.
KW - China
KW - Environmental performance
KW - Market orientation
KW - Resource-based view
UR - http://www.scopus.com/inward/record.url?scp=84892616802&partnerID=8YFLogxK
U2 - 10.1007/s10551-014-2059-1
DO - 10.1007/s10551-014-2059-1
M3 - Journal article
AN - SCOPUS:84892616802
SN - 0167-4544
VL - 127
SP - 479
EP - 500
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 2
ER -