| Original language | English |
|---|---|
| Title of host publication | Business Marketing: Connecting Strategy, Relationships, and Learning |
| Editors | F. Robert Dwyer, John F. Tanner |
| Place of Publication | New York |
| Publisher | McGraw-Hill Irwin |
| Pages | 561-568 |
| Number of pages | 8 |
| Edition | 3rd |
| ISBN (Print) | 0072865784, 9780072865783 |
| Publication status | Published - 21 Jan 2005 |
Li and Fung Limited
Research output: Chapter in book/report/conference proceeding › Chapter