Original language | English |
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Title of host publication | Business Marketing: Connecting Strategy, Relationships, and Learning |
Editors | F. Robert Dwyer, John F. Tanner |
Place of Publication | New York |
Publisher | McGraw-Hill Irwin |
Pages | 561-568 |
Number of pages | 8 |
Edition | 3rd |
ISBN (Print) | 0072865784, 9780072865783 |
Publication status | Published - 21 Jan 2005 |
Li and Fung Limited
Research output: Chapter in book/report/conference proceeding › Chapter