Li and Fung Limited

    Research output: Chapter in book/report/conference proceedingChapter

    Original languageEnglish
    Title of host publicationBusiness Marketing: Connecting Strategy, Relationships, and Learning
    EditorsF. Robert Dwyer, John F. Tanner
    Place of PublicationNew York
    PublisherMcGraw-Hill Irwin
    Pages561-568
    Number of pages8
    Edition3rd
    ISBN (Print)0072865784, 9780072865783
    Publication statusPublished - 21 Jan 2005

    Cite this