Leveraging the Social Aspect of Anthropomorphism: Transferring Employee Creativity to Artificial Agents

Lexie Lan Huang*, Rocky Peng Chen, Kimmy Wa Chan

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - 27 Oct 2023
Event54th Annual Conference of the Association for Consumer Research, ACR 2023 - Seattle, United States
Duration: 26 Oct 202329 Oct 2023
https://acrwebsite.org/events/past/

Conference

Conference54th Annual Conference of the Association for Consumer Research, ACR 2023
Country/TerritoryUnited States
CitySeattle
Period26/10/2329/10/23
Internet address

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