Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)

Junfeng Zhang; Danny T Wang; Sin Yan Tse

Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)

Junfeng Zhang, Danny T Wang, Sin Yan Tse

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing
Editors	David Gal, Kelly Hewett, Satish Jayachandran
Place of Publication	Boston, MA
Publisher	American Marketing Association
Pages	IN9
Number of pages	1
ISBN (Print)	9780877570028
Publication status	Published - Aug 2018
Event	2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing - Boston, MA, United States Duration: 10 Aug 2018 → 12 Aug 2018

Publication series

Name	Proceedings of AMA Summer Academic Conference
Volume	29

Name	AMA Educators Proceedings
Volume	29

Conference

Conference	2018 AMA Summer Academic Conference
Country/Territory	United States
City	Boston, MA
Period	10/08/18 → 12/08/18

User-Defined Keywords

customer participation
product innovation
MNE subsidiaries
China

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

Zhang, J., Wang, D. T., & Tse, S. Y. (2018). Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract). In D. Gal, K. Hewett, & S. Jayachandran (Eds.), Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing (pp. IN9). (Proceedings of AMA Summer Academic Conference; Vol. 29), (AMA Educators Proceedings; Vol. 29). American Marketing Association.

Zhang, Junfeng ; Wang, Danny T ; Tse, Sin Yan. / Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract). Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing. editor / David Gal ; Kelly Hewett ; Satish Jayachandran. Boston, MA : American Marketing Association, 2018. pp. IN9 (Proceedings of AMA Summer Academic Conference). (AMA Educators Proceedings).

@inproceedings{43a3c88255d24e5496124bf296922a37,

title = "Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)",

keywords = "customer participation, product innovation, MNE subsidiaries, China",

author = "Junfeng Zhang and Wang, {Danny T} and Tse, {Sin Yan}",

year = "2018",

month = aug,

language = "English",

isbn = "9780877570028",

series = "Proceedings of AMA Summer Academic Conference",

publisher = "American Marketing Association",

pages = "IN9",

editor = "Gal, {David } and Hewett, {Kelly } and Jayachandran, {Satish }",

booktitle = "Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing",

address = "United States",

note = "2018 AMA Summer Academic Conference : Big Ideas and New Methods in Marketing ; Conference date: 10-08-2018 Through 12-08-2018",

}

Zhang, J , Wang, DT & Tse, SY 2018, Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract). in D Gal, K Hewett & S Jayachandran (eds), Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing. Proceedings of AMA Summer Academic Conference, vol. 29, AMA Educators Proceedings, vol. 29, American Marketing Association, Boston, MA, pp. IN9, 2018 AMA Summer Academic Conference, Boston, MA, United States, 10/08/18.

Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract). / Zhang, Junfeng ; Wang, Danny T; Tse, Sin Yan.
Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing. ed. / David Gal; Kelly Hewett; Satish Jayachandran. Boston, MA: American Marketing Association, 2018. p. IN9 (Proceedings of AMA Summer Academic Conference; Vol. 29), (AMA Educators Proceedings; Vol. 29).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)

AU - Zhang, Junfeng

AU - Wang, Danny T

AU - Tse, Sin Yan

PY - 2018/8

Y1 - 2018/8

KW - customer participation

KW - product innovation

KW - MNE subsidiaries

KW - China

UR - https://www.proceedings.com/42256.html

M3 - Conference proceeding

SN - 9780877570028

T3 - Proceedings of AMA Summer Academic Conference

SP - IN9

BT - Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing

A2 - Gal, David

A2 - Hewett, Kelly

A2 - Jayachandran, Satish

PB - American Marketing Association

CY - Boston, MA

T2 - 2018 AMA Summer Academic Conference

Y2 - 10 August 2018 through 12 August 2018

ER -

Zhang J , Wang DT, Tse SY. Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract). In Gal D, Hewett K, Jayachandran S, editors, Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing. Boston, MA: American Marketing Association. 2018. p. IN9. (Proceedings of AMA Summer Academic Conference). (AMA Educators Proceedings).

Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)

Publication series

Conference

User-Defined Keywords

UN SDGs

Other files and links

Cite this