Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing
EditorsDavid Gal, Kelly Hewett, Satish Jayachandran
Place of PublicationBoston, MA
PublisherAmerican Marketing Association
PagesIN9
Number of pages1
ISBN (Print)9780877570028
Publication statusPublished - Aug 2018
Event2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing - Boston, MA, United States
Duration: 10 Aug 201812 Aug 2018

Publication series

NameProceedings of AMA Summer Academic Conference
Volume29
NameAMA Educators Proceedings
Volume29

Conference

Conference2018 AMA Summer Academic Conference
Country/TerritoryUnited States
CityBoston, MA
Period10/08/1812/08/18

User-Defined Keywords

  • customer participation
  • product innovation
  • MNE subsidiaries
  • China

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