Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Marc Mazodier, Pascale Quester

Research output: Contribution to journal › Journal article

Original language	French
Pages (from-to)	51-68
Number of pages	18
Journal	Recherche et Applications en Marketing (French Edition)
Volume	25
Issue number	2
DOIs	https://doi.org/10.1177/076737011002500203
Publication status	Published - Jun 2010

Access to Document

@article{c5c30da8815349b9a0785cfe966293f8,

title = "Les effets de la r{\'e}v{\'e}lation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain",

author = "Marc Mazodier and Pascale Quester",

year = "2010",

month = jun,

doi = "10.1177/076737011002500203",

language = "French",

volume = "25",

pages = "51--68",

journal = "Recherche et Applications en Marketing (French Edition)",

issn = "0767-3701",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

AU - Mazodier, Marc

AU - Quester, Pascale

PY - 2010/6

Y1 - 2010/6

U2 - 10.1177/076737011002500203

DO - 10.1177/076737011002500203

M3 - Journal article

SN - 0767-3701

VL - 25

SP - 51

EP - 68

JO - Recherche et Applications en Marketing (French Edition)

JF - Recherche et Applications en Marketing (French Edition)

IS - 2

ER -