Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Marc Mazodier, Pascale Quester

Research output: Contribution to journal › Journal article

Original language	French
Pages (from-to)	51-68
Number of pages	18
Journal	Recherche et Applications en Marketing (French Edition)
Volume	25
Issue number	2
DOIs	https://doi.org/10.1177/076737011002500203
Publication status	Published - Jun 2010

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title = "Les effets de la r{\'e}v{\'e}lation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain",

author = "Marc Mazodier and Pascale Quester",

year = "2010",

month = jun,

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language = "French",

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T1 - Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

AU - Mazodier, Marc

AU - Quester, Pascale

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JO - Recherche et Applications en Marketing (French Edition)

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