Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Keyphrases

• Arousal 100%
• Nonlinear Effects 100%
• Consumer Reviews 100%
• Perceived Helpfulness 100%
• Written Communication 50%
• Utilitarian 50%
• Marginal Effects 50%
• Diminishing Returns 50%
• Word-of-mouth Communication 50%
• Arousal Level 50%
• Emotional Arousal 50%
• Communication Theory 50%
• Follow-up Survey 50%
• Reader Perceptions 50%
• Emotional Expression 50%
• Lay Theories 50%
• Apple App Store 50%
• Emotion Theory 50%

Psychology

• Field Study 100%