@inproceedings{122f95e321f846649d1f525c9ff91781,
title = "Joining motives and online community engagement: An explanation from self-determination perspective",
abstract = "There is an increasing interest in understanding community engagement in online environment. Prior research in the consumer engagement literature shows that such engagement has important implications for the co-creations and interactions between consumers and businesses. However, still very few studies examined the notion in this computer-mediated setting. Drawing on self-determination theory, we attempt to study the impact of knowledge learning, online presentation self-efficacy and group norms as joining motives on psychological engagement and how this relates to community-related behaviors.",
keywords = "online community engagement, knowledge expertise, knowledge learning, presentation self-efficacy, group norms",
author = "Huen Wong and Siu, \{Noel Yee Man\}",
note = "Publisher copyright: {\textcopyright} 30 November - 2 December, 2015; Australian and New Zealand Marketing Academy Conference, ANZMAC 2015 : Innovation and Growth Strategies in Marketing ; Conference date: 30-11-2015 Through 02-12-2015",
year = "2015",
month = nov,
language = "English",
series = "ANZMAC Conference Proceedings",
publisher = "Australian and New Zealand Marketing Academy",
pages = "548--554",
editor = "Ashish Sinha and Jack Cadeaux and Tania Bucic",
booktitle = "2015 ANZMAC Conference Proceedings",
}