It's all about life: Exploring the role of residents' quality of life perceptions on attitudes toward a recurring hallmark event over time

Realizing the importance of quality of life (QOL), which is inherent in all forms of tourism development, this study investigates the effect of perceived QOL, in addition to the effects of perceived event impacts, on residents' support towards a recurring sport event using the means-end theory. The antecedent roles of event attachment and community concern on residents' impact perceptions are also considered. Furthermore, to probe into the dynamic nature of attitude formation process, this study examines residents' perceptions and attitudes relevant to an event over time, as well as the temporal effects in the impacts of factors examined in this study on residents' ultimate support toward the event as suggested by the construal level theory. Findings clearly indicate that the perceived QOL play a significant role in influencing residents’ support to the event and this role shows increased importance as time goes by.