Is trust a pre-requisite or outcome of corporate social responsibility? a stakeholder theoretical perspective

Hong Kit Yim, Kwong Yin Henry Fock

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jul 2013
    Event2013 Academy of Marketing Science 16th Biennial World Marketing Congress - Melbourne, Australia
    Duration: 17 Jul 201320 Jul 2013

    Conference

    Conference2013 Academy of Marketing Science 16th Biennial World Marketing Congress
    Period17/07/1320/07/13

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