Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility?: A Stakeholder Theoretical Perspective (Abstract)

Frederick Hong Kit Yim; Kwong Yin Henry Fock

doi:10.1007/978-3-319-24184-5_24

Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract)

Frederick Hong Kit Yim, Kwong Yin Henry Fock

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Corporate social responsibility (CSR) has been garnering increasing momentum among academic researchers and business practitioners. Previous studies have shown that positive impacts of CSR on consumers’ buying behaviors are contingent upon a number of factors. This paper extends this stream of research and proposes that trust in a company is another important pre-requisite condition (moderator), as well as a desirable outcome, of successful CSR campaigns. In particular, we disentangle trust into two distinct concepts, pre-trust and post-trust, and drawing from stakeholder theory, we explicate the role of trust in stakeholders’ CSR evaluation process in a more fine-grained manner. A conceptual model is presented, along with its implications for research and managerial practices.

Original language	English
Title of host publication	Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing
Subtitle of host publication	Proceedings of the 2013 World Marketing Congress
Editors	Colin Campbell, Junzhao Jonathon Ma
Publisher	Springer Cham
Pages	101
Number of pages	1
Edition	1st
ISBN (Electronic)	9783319241845
ISBN (Print)	9783319241821, 9783319373621
DOIs	https://doi.org/10.1007/978-3-319-24184-5_24
Publication status	Published - 1 Dec 2015
Event	2013 Academy of Marketing Science 16th Biennial World Marketing Congress - Melbourne, Australia Duration: 17 Jul 2013 → 20 Jul 2013 https://link.springer.com/book/10.1007/978-3-319-24184-5 (Conference proceedings)

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	2013 Academy of Marketing Science 16th Biennial World Marketing Congress
Period	17/07/13 → 20/07/13
Internet address	https://link.springer.com/book/10.1007/978-3-319-24184-5 (Conference proceedings)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-24184-5_24

Cite this

Yim, F. H. K., & Fock, K. Y. H. (2015). Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract). In C. Campbell, & J. J. Ma (Eds.), Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (1st ed., pp. 101). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Cham. https://doi.org/10.1007/978-3-319-24184-5_24

Yim, Frederick Hong Kit ; Fock, Kwong Yin Henry. / Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract). Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. editor / Colin Campbell ; Junzhao Jonathon Ma. 1st. ed. Springer Cham, 2015. pp. 101 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility?: A Stakeholder Theoretical Perspective (Abstract)",

abstract = "Corporate social responsibility (CSR) has been garnering increasing momentum among academic researchers and business practitioners. Previous studies have shown that positive impacts of CSR on consumers{\textquoteright} buying behaviors are contingent upon a number of factors. This paper extends this stream of research and proposes that trust in a company is another important pre-requisite condition (moderator), as well as a desirable outcome, of successful CSR campaigns. In particular, we disentangle trust into two distinct concepts, pre-trust and post-trust, and drawing from stakeholder theory, we explicate the role of trust in stakeholders{\textquoteright} CSR evaluation process in a more fine-grained manner. A conceptual model is presented, along with its implications for research and managerial practices.",

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booktitle = "Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing",

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Yim, FHK & Fock, KYH 2015, Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract). in C Campbell & JJ Ma (eds), Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 1st edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Cham, pp. 101, 2013 Academy of Marketing Science 16th Biennial World Marketing Congress, 17/07/13. https://doi.org/10.1007/978-3-319-24184-5_24

Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract). / Yim, Frederick Hong Kit; Fock, Kwong Yin Henry.
Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. ed. / Colin Campbell; Junzhao Jonathon Ma. 1st. ed. Springer Cham, 2015. p. 101 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AB - Corporate social responsibility (CSR) has been garnering increasing momentum among academic researchers and business practitioners. Previous studies have shown that positive impacts of CSR on consumers’ buying behaviors are contingent upon a number of factors. This paper extends this stream of research and proposes that trust in a company is another important pre-requisite condition (moderator), as well as a desirable outcome, of successful CSR campaigns. In particular, we disentangle trust into two distinct concepts, pre-trust and post-trust, and drawing from stakeholder theory, we explicate the role of trust in stakeholders’ CSR evaluation process in a more fine-grained manner. A conceptual model is presented, along with its implications for research and managerial practices.

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Yim FHK, Fock KYH. Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective (Abstract). In Campbell C, Ma JJ, editors, Looking Forward, Looking Back. Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 1st ed. Springer Cham. 2015. p. 101. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-24184-5_24