Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

Rocky Peng Chen; Echo Wen Wan; Eric Levy

Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

Rocky Peng Chen
, Echo Wen Wan
, Eric Levy

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	2014 Association for Consumer Research North American Conference Proceedings
Editors	Simona Botti, Aparna Labroo
Publisher	Association for Consumer Research
Pages	28-29
Number of pages	2
ISBN (Print)	9780915552726
Publication status	Published - 3 Oct 2013
Event	44th Annual Conference of the Association for Consumer Research, ACR 2013 - Palmer House Hilton, Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013 https://acr.memberclicks.net/assets/docs/2013vol41.pdf

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	41

Conference

Conference	44th Annual Conference of the Association for Consumer Research, ACR 2013
Country/Territory	United States
City	Chicago
Period	3/10/13 → 6/10/13
Internet address	https://acr.memberclicks.net/assets/docs/2013vol41.pdf

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

Cite this

Chen, R. P., Wan, E. W., & Levy, E. (2013). Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). In S. Botti, & A. Labroo (Eds.), 2014 Association for Consumer Research North American Conference Proceedings (pp. 28-29). (Advances in Consumer Research; Vol. 41). Association for Consumer Research.

Chen, Rocky Peng ; Wan, Echo Wen ; Levy, Eric. / Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). 2014 Association for Consumer Research North American Conference Proceedings. editor / Simona Botti ; Aparna Labroo. Association for Consumer Research, 2013. pp. 28-29 (Advances in Consumer Research).

@inproceedings{b37eb4de47d245c481fc24ec4bcee263,

title = "Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)",

author = "Chen, \{Rocky Peng\} and Wan, \{Echo Wen\} and Eric Levy",

year = "2013",

month = oct,

day = "3",

language = "English",

isbn = "9780915552726",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "28--29",

editor = "Simona Botti and Aparna Labroo",

booktitle = "2014 Association for Consumer Research North American Conference Proceedings",

note = "44th Annual Conference of the Association for Consumer Research, ACR 2013 ; Conference date: 03-10-2013 Through 06-10-2013",

url = "https://acr.memberclicks.net/assets/docs/2013vol41.pdf",

}

Chen, RP, Wan, EW & Levy, E 2013, Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). in S Botti & A Labroo (eds), 2014 Association for Consumer Research North American Conference Proceedings. Advances in Consumer Research, vol. 41, Association for Consumer Research, pp. 28-29, 44th Annual Conference of the Association for Consumer Research, ACR 2013, Chicago, Illinois, United States, 3/10/13.

Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). / Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric.
2014 Association for Consumer Research North American Conference Proceedings. ed. / Simona Botti; Aparna Labroo. Association for Consumer Research, 2013. p. 28-29 (Advances in Consumer Research; Vol. 41).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

AU - Chen, Rocky Peng

AU - Wan, Echo Wen

AU - Levy, Eric

PY - 2013/10/3

Y1 - 2013/10/3

UR - https://acr.memberclicks.net/assets/docs/2013vol41.pdf

M3 - Conference proceeding

SN - 9780915552726

T3 - Advances in Consumer Research

SP - 28

EP - 29

BT - 2014 Association for Consumer Research North American Conference Proceedings

A2 - Botti, Simona

A2 - Labroo, Aparna

PB - Association for Consumer Research

T2 - 44th Annual Conference of the Association for Consumer Research, ACR 2013

Y2 - 3 October 2013 through 6 October 2013

ER -

Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

Publication series

Conference

UN SDGs

Other files and links

Cite this