Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

Rocky Peng Chen; Echo Wen Wan; Eric Levy

Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

Rocky Peng Chen, Echo Wen Wan, Eric Levy

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	2014 Association for Consumer Research North American Conference Proceedings
Editors	Simona Botti, Aparna Labroo
Publisher	Association for Consumer Research
Pages	28-29
Number of pages	2
Publication status	Published - 3 Oct 2013
Event	44th Annual Conference of the Association for Consumer Research, ACR 2013 - Palmer House Hilton, Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013 https://www.acrwebsite.org/assets/pdfs/2013vol41.pdf (Conference proceedings)

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	41

Conference

Conference	44th Annual Conference of the Association for Consumer Research, ACR 2013
Country/Territory	United States
City	Chicago
Period	3/10/13 → 6/10/13
Internet address	https://www.acrwebsite.org/assets/pdfs/2013vol41.pdf (Conference proceedings)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.acrwebsite.org/volumes/v41/acr_v41_14555.pdf

Cite this

Chen, R. P., Wan, E. W., & Levy, E. (2013). Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). In S. Botti, & A. Labroo (Eds.), 2014 Association for Consumer Research North American Conference Proceedings (pp. 28-29). (Advances in Consumer Research; Vol. 41). Association for Consumer Research. https://www.acrwebsite.org/volumes/v41/acr_v41_14555.pdf

Chen, Rocky Peng ; Wan, Echo Wen ; Levy, Eric. / Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). 2014 Association for Consumer Research North American Conference Proceedings. editor / Simona Botti ; Aparna Labroo. Association for Consumer Research, 2013. pp. 28-29 (Advances in Consumer Research).

@inproceedings{b37eb4de47d245c481fc24ec4bcee263,

title = "Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)",

author = "Chen, {Rocky Peng} and Wan, {Echo Wen} and Eric Levy",

year = "2013",

month = oct,

day = "3",

language = "English",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "28--29",

editor = "Simona Botti and Aparna Labroo",

booktitle = "2014 Association for Consumer Research North American Conference Proceedings",

note = "44th Annual Conference of the Association for Consumer Research, ACR 2013 ; Conference date: 03-10-2013 Through 06-10-2013",

url = "https://www.acrwebsite.org/assets/pdfs/2013vol41.pdf",

}

Chen, RP, Wan, EW & Levy, E 2013, Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). in S Botti & A Labroo (eds), 2014 Association for Consumer Research North American Conference Proceedings. Advances in Consumer Research, vol. 41, Association for Consumer Research, pp. 28-29, 44th Annual Conference of the Association for Consumer Research, ACR 2013, Chicago, Illinois, United States, 3/10/13. <https://www.acrwebsite.org/volumes/v41/acr_v41_14555.pdf>

Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract). / Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric.

2014 Association for Consumer Research North American Conference Proceedings. ed. / Simona Botti; Aparna Labroo. Association for Consumer Research, 2013. p. 28-29 (Advances in Consumer Research; Vol. 41).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Is She My New Friend? The Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products (Extended abstract)

AU - Chen, Rocky Peng

AU - Wan, Echo Wen

AU - Levy, Eric

PY - 2013/10/3

Y1 - 2013/10/3

M3 - Conference proceeding

T3 - Advances in Consumer Research

SP - 28

EP - 29

BT - 2014 Association for Consumer Research North American Conference Proceedings

A2 - Botti, Simona

A2 - Labroo, Aparna

PB - Association for Consumer Research

T2 - 44th Annual Conference of the Association for Consumer Research, ACR 2013

Y2 - 3 October 2013 through 6 October 2013

ER -