Is a picture worth a thousand words? Using films and television shows to teach public relations

James G. Hutton*, Angela K Y MAK

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

While a number of studies have looked at the image of public relations practitioners as portrayed in films and other media, few if any of those studies have focused primarily on the pedagogical perspective of using films. Therefore, a benchmark international survey of public relations educators was undertaken to answer questions about how (or whether) to use films as a teaching tool. Among other things, the findings of the study shed light on how often PR instructors use films in the classroom; the value that films provide; why some professors decline to use them; which specific films and television shows are being used; and guidelines for utilizing movies and television programs as an effective pedagogical technique.

Original languageEnglish
Pages (from-to)585-594
Number of pages10
JournalPublic Relations Review
Volume40
Issue number3
DOIs
Publication statusPublished - Sep 2014

Scopus Subject Areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

User-Defined Keywords

  • Films
  • Instructional technology
  • Movies
  • Pedagogy
  • Public relations
  • Television

Fingerprint

Dive into the research topics of 'Is a picture worth a thousand words? Using films and television shows to teach public relations'. Together they form a unique fingerprint.

Cite this