TY - GEN
T1 - Investigating the psychological mechanism of individuals' health misinformation dissemination on social media
AU - Gu, Rui
AU - LI, Mengxiang
N1 - Funding Information:
This research was supported by the National Natural Science Foundation of China (71501042), Social Science Foundation of Beijing City (17XCC008), Program for Young Excellent Talents of UIBE (17YQ16), and the General Research Fund from Research Grants Council of the Hong Kong, China (12500118).
PY - 2020/12
Y1 - 2020/12
N2 - Health misinformation dissemination on social media has caused severely negative consequences to individuals' healthcare and public health. While a large body of research on misinformation dissemination on social media exists, rare research has investigated the psychological mechanism underlying individuals' dissemination behavior. The knowledge regarding the underlying mechanism is critical not only to developing an in-depth and complete understanding of the phenomenon but also to identifying and designing effective interventions to reduce the misinformation dissemination. Anchoring on SOR paradigm and the related literature on ignorance and arousal, we develop a research model to elucidate the psychological mechanism underlying individuals' health misinformation dissemination on social media. We propose that domain knowledge deficit and emotional arousal make salient influence on dissemination behavior through credibility judgment, overestimating own ability to judge, and underestimating the negative consequences of misinformation dissemination. Research findings would make significant implications to scholars and practitioners.
AB - Health misinformation dissemination on social media has caused severely negative consequences to individuals' healthcare and public health. While a large body of research on misinformation dissemination on social media exists, rare research has investigated the psychological mechanism underlying individuals' dissemination behavior. The knowledge regarding the underlying mechanism is critical not only to developing an in-depth and complete understanding of the phenomenon but also to identifying and designing effective interventions to reduce the misinformation dissemination. Anchoring on SOR paradigm and the related literature on ignorance and arousal, we develop a research model to elucidate the psychological mechanism underlying individuals' health misinformation dissemination on social media. We propose that domain knowledge deficit and emotional arousal make salient influence on dissemination behavior through credibility judgment, overestimating own ability to judge, and underestimating the negative consequences of misinformation dissemination. Research findings would make significant implications to scholars and practitioners.
KW - Dissemination
KW - Health misinformation
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85103456888&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85103456888
T3 - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global
BT - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
PB - Association for Information Systems
T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Y2 - 13 December 2020 through 16 December 2020
ER -
