Investigating the psychological mechanism of individuals' health misinformation dissemination on social media

Rui Gu, Mengxiang LI

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

Health misinformation dissemination on social media has caused severely negative consequences to individuals' healthcare and public health. While a large body of research on misinformation dissemination on social media exists, rare research has investigated the psychological mechanism underlying individuals' dissemination behavior. The knowledge regarding the underlying mechanism is critical not only to developing an in-depth and complete understanding of the phenomenon but also to identifying and designing effective interventions to reduce the misinformation dissemination. Anchoring on SOR paradigm and the related literature on ignorance and arousal, we develop a research model to elucidate the psychological mechanism underlying individuals' health misinformation dissemination on social media. We propose that domain knowledge deficit and emotional arousal make salient influence on dissemination behavior through credibility judgment, overestimating own ability to judge, and underestimating the negative consequences of misinformation dissemination. Research findings would make significant implications to scholars and practitioners.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
Subtitle of host publicationBlending the Local and the Global
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632553
Publication statusPublished - 2020
Event2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India
Duration: 13 Dec 202016 Dec 2020

Publication series

NameInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global

Conference

Conference2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Country/TerritoryIndia
CityVirtual, Online
Period13/12/2016/12/20

Scopus Subject Areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

User-Defined Keywords

  • Dissemination
  • Health misinformation
  • Social media

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