Abstract
GenAI, like ChatGPT, has revolutionized global education. This preliminary study examined the acceptance process of GenAI for learning among Hong Kong college students. Data from 182 valid responses were collected through online and offline surveys. The study incorporated social media exposure and perceived subjective norms into the technology acceptance model (TAM). The results indicated that the TAM effectively explained technology adoption, with social media exposure predicting perceived usefulness and perceived subjective norms predicting perceived ease of use. The implications and limitations of the study were also discussed.
| Original language | English |
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| Publication status | Published - Aug 2024 |
| Event | Association for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference: Representation and Voice — The Future of Democracy - Philadelphia Marriott Downtown, Philadelphia, United States Duration: 8 Aug 2024 → 11 Aug 2024 https://community.aejmc.org/conference/home (Link to conference website) https://community.aejmc.org/conference/schedule/program (Link to conference programme) https://community.aejmc.org/conference/paper-competition/paperabstracts (Link to conference paper abstract) |
Conference
| Conference | Association for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference |
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| Country/Territory | United States |
| City | Philadelphia |
| Period | 8/08/24 → 11/08/24 |
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