Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

Wilson Ka-shing Leung; Man Kit Chang; Man-lai Cheung; Si Shi; Randy Y. M. Wong; Jessica Lam; Chun Kit Chan

Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

Wilson Ka-shing Leung^*, Man Kit Chang, Man-lai Cheung, Si Shi, Randy Y. M. Wong, Jessica Lam, Chun Kit Chan

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

As population age, many governments devote significant resources to improving the well-being of older adults, particularly promoting the usage of healthcare technology. However, its adoption rate among elderly users is relatively low. Drawing on diffusion of innovation theory, this study examined the role of technological factors in influencing elderly users’ intention to adopt mobile health applications. The moderating effects of technological anxiety on the relationship between technological factors and adoption intention were also explored.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Publisher	University of Birmingham
Pages	130-132
Number of pages	3
ISBN (Print)	9781399958042
Publication status	Published - 3 Jul 2023
Event	Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/

Conference

Conference	Academy of Marketing Conference 2023
Abbreviated title	AM2023
Country/Territory	United Kingdom
City	Birmingham
Period	3/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/

User-Defined Keywords

Mobile health
technology acceptance
Technology Anxiety

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Cite this

Leung, W. K., Chang, M. K., Cheung, M., Shi, S., Wong, R. Y. M., Lam, J., & Chan, C. K. (2023). Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety. In Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 130-132). University of Birmingham. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

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title = "Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety",

abstract = "As population age, many governments devote significant resources to improving the well-being of older adults, particularly promoting the usage of healthcare technology. However, its adoption rate among elderly users is relatively low. Drawing on diffusion of innovation theory, this study examined the role of technological factors in influencing elderly users{\textquoteright} intention to adopt mobile health applications. The moderating effects of technological anxiety on the relationship between technological factors and adoption intention were also explored.",

keywords = "Mobile health, technology acceptance, Technology Anxiety",

author = "Leung, {Wilson Ka-shing} and Chang, {Man Kit} and Man-lai Cheung and Si Shi and Wong, {Randy Y. M.} and Jessica Lam and Chan, {Chun Kit}",

note = "Publisher copyright: {\textcopyright} 2023 Academy of Marketing; Academy of Marketing Conference 2023 : From Revolution to Revolutions, AM2023 ; Conference date: 03-07-2023 Through 06-07-2023",

year = "2023",

month = jul,

day = "3",

language = "English",

isbn = "9781399958042",

pages = "130--132",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

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Leung, WK, Chang, MK, Cheung, M, Shi, S, Wong, RYM, Lam, J & Chan, CK 2023, Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety. in Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, pp. 130-132, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf>

Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety. / Leung, Wilson Ka-shing; Chang, Man Kit; Cheung, Man-lai et al.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, 2023. p. 130-132.

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AU - Shi, Si

AU - Wong, Randy Y. M.

AU - Lam, Jessica

AU - Chan, Chun Kit

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N2 - As population age, many governments devote significant resources to improving the well-being of older adults, particularly promoting the usage of healthcare technology. However, its adoption rate among elderly users is relatively low. Drawing on diffusion of innovation theory, this study examined the role of technological factors in influencing elderly users’ intention to adopt mobile health applications. The moderating effects of technological anxiety on the relationship between technological factors and adoption intention were also explored.

AB - As population age, many governments devote significant resources to improving the well-being of older adults, particularly promoting the usage of healthcare technology. However, its adoption rate among elderly users is relatively low. Drawing on diffusion of innovation theory, this study examined the role of technological factors in influencing elderly users’ intention to adopt mobile health applications. The moderating effects of technological anxiety on the relationship between technological factors and adoption intention were also explored.

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PB - University of Birmingham

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Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

Abstract

Conference

User-Defined Keywords

UN SDGs

Access to Document

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