Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community (Abstract)

Hon Ying Terri Chan; Caleb H. Tse; Fine F. Leung

Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community (Abstract)

Hon Ying Terri Chan, Caleb H. Tse, Fine F. Leung

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of EMAC 2015: Collaboration in Research
Place of Publication	Leuven, Belgium
Publisher	The European Marketing Academy
Pages	131
Number of pages	1
ISBN (Print)	9789082383300
Publication status	Published - May 2015
Event	EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015 http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html (Conference website) https://kuleuvencongres.be/EMAC2015/w/files/program/ (Conference proceedings) http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

Conference	EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15
Internet address	http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html (Conference website) https://kuleuvencongres.be/EMAC2015/w/files/program/ (Conference proceedings) http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Cite this

@inproceedings{2a34b8cc260243c284bb4e94d138765b,

title = "Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community (Abstract)",

author = "Chan, {Hon Ying Terri} and Tse, {Caleb H.} and Leung, {Fine F.}",

year = "2015",

month = may,

language = "English",

isbn = "9789082383300",

pages = "131",

booktitle = "Proceedings of EMAC 2015: Collaboration in Research",

publisher = "The European Marketing Academy",

note = "EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research ; Conference date: 26-05-2015 Through 29-05-2015",

url = "http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html, https://kuleuvencongres.be/EMAC2015/w/files/program/, http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html",

}

Chan, HYT, Tse, CH & Leung, FF 2015, Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community (Abstract). in Proceedings of EMAC 2015: Collaboration in Research. The European Marketing Academy, Leuven, Belgium, pp. 131, EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research, Leuven, Belgium, 26/05/15.

TY - GEN

T1 - Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community (Abstract)

AU - Chan, Hon Ying Terri

AU - Tse, Caleb H.

AU - Leung, Fine F.

PY - 2015/5

Y1 - 2015/5

M3 - Conference proceeding

SN - 9789082383300

SP - 131

BT - Proceedings of EMAC 2015: Collaboration in Research

PB - The European Marketing Academy

CY - Leuven, Belgium

T2 - EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research

Y2 - 26 May 2015 through 29 May 2015

ER -