Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community

Hon Ying Terri Chan; Caleb H. Tse; Fine F. Leung

Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community

Hon Ying Terri Chan, Caleb H. Tse, Fine F. Leung

Department of Communication Studies

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - May 2015
Event	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015 http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

Conference	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15
Internet address	http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Cite this

@conference{2a34b8cc260243c284bb4e94d138765b,

title = "Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community",

author = "Chan, {Hon Ying Terri} and Tse, {Caleb H.} and Leung, {Fine F.}",

year = "2015",

month = may,

language = "English",

note = "EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research ; Conference date: 26-05-2015 Through 29-05-2015",

url = "http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html",

}