Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community

Hon Ying Terri Chan, Caleb H. Tse, Fine F. Leung

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2015
EventEMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research - Leuven, Belgium
Duration: 26 May 201529 May 2015
http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

ConferenceEMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research
Country/TerritoryBelgium
CityLeuven
Period26/05/1529/05/15
Internet address

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