Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth

Research output: Chapter in book/report/conference proceedingChapterpeer-review

1 Citation (Scopus)


In a recent issue of Ladies Home Journal, a psychologist offers advice to readers on “how to recharge your love life and revitalize your marriage.” A quiz questions the reader about the amount of time she spends talking to and touching her partner in the course of a typical week. But when the reader turns the page to compute her score on the quiz and assess the health of her interpersonal life, she encounters a nasty surprise. Though the quiz itself included no questions about television viewing, the obedient respondent must now compute substantial penalties for every minute she spends alone or with her spouse watching television. The author, Paul Pearsall, Ph.D., explains:

Before you analyze your score, you must reduce your MIMs (marital investment minutes) by a penalty deduction. Subtract the time you spend each week, either alone or with your husband, watching TV. TV addiction is one of the most detrimental influences on the American marriage. As a shared addiction it is among the worst, because it robs the relationship of time for intimacy while each person contributes in the theft.

Original languageEnglish
Title of host publicationRemote Control
Subtitle of host publicationTelevision, Audiences, and Cultural Power
EditorsEllen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth
Place of PublicationLondon; New York
Number of pages15
ISBN (Electronic)9781135036904, 9780203768976
ISBN (Print)0415065054, 9780415839525, 9781138985100
Publication statusPublished - 7 May 2013

Publication series

NameRoutledge Library Editions: Television

Scopus Subject Areas

  • Cultural Studies
  • Communication


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