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Interpretation of female images in advertising among Chinese adolescents
Yu Leung NG
,
Kara K W CHAN
*
*
Corresponding author for this work
Department of Journalism
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
1
Citation (Scopus)
47
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Keyphrases
Female Image
100%
Chinese Adolescents
100%
Hong Kong Adolescents
25%
Advertisers
12%
Small Sample Size
12%
Adolescent Girls
12%
Non-probability Samples
12%
Working Life
12%
Gender Concept
12%
Nurturer
12%
Adolescent Boys
12%
High School
12%
Interviewer
12%
Vase
12%
Self-socialization
12%
Focus Group Study
12%
Design Methodology
12%
Strong Women
12%
Family Life
12%
Female Character
12%
Socialization Model
12%
Social Sciences
Chinese
100%
Youth
100%
Advertising
83%
Hong Kong
33%
Self-Socialization
16%
Family
16%
Secondary School
16%
Focus Group
16%
Psychology
Adolescence
100%
Socialization
16%
Focus Group
16%