Skip to main navigation Skip to search Skip to main content

Internet meme marketing and digital advertising effectiveness

  • Lu Wang
  • , Shirley Xueni Li*
  • , Lei Su*
  • , Qiyuan Wang
    • *Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Fingerprint

Dive into the research topics of 'Internet meme marketing and digital advertising effectiveness'. Together they form a unique fingerprint.
Sort by:

Keyphrases

Social Sciences

Economics, Econometrics and Finance