Internet-based e-shopping and consumer attitudes: An empirical study

Victor LIAO, Michael Tow Cheung

    Research output: Contribution to journalJournal articlepeer-review

    420 Citations (Scopus)

    Abstract

    This paper analyses consumer attitudes towards Internet-based e-shopping. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of changes in variables representing consumer preferences and shifts in these preferences on the success or failure of B2C e-commerce over the Internet. Because of the opportunity to sample at the outset and of ceteris paribus conditions following from the tendency for other factors such as e-transactions cost to remain small and constant, Singapore data were employed. Regression analysis shows that the life content of products, transactions security, price, vendor quality, IT education and Internet usage significantly affect the initial willingness of Singaporeans to e-shop on the Internet. Generalizing, we suggest that Internet-based B2C e-commerce can profitably be introduced or promoted along similar dimensions in socio-geographically and technologically similar situations.

    Original languageEnglish
    Pages (from-to)299-306
    Number of pages8
    JournalInformation and Management
    Volume38
    Issue number5
    DOIs
    Publication statusPublished - Apr 2001

    Scopus Subject Areas

    • Management Information Systems
    • Information Systems
    • Information Systems and Management

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