Abstract
This paper empirically explores the attributes associated with Internet-based e-media using the survey data collected from the consumers in Hong Kong. It has been found that perceived convenience, user-friendly interface, contents, efficiency and image significantly influence perceived usefulness of Internet-based e-media. In addition, self-efficacy and design characteristics are positively associated with perceived ease of use of Internet-based e-media. Moreover, these attributes together with subjective norms considerably explain consumer attitudes and intentions to use Internet-based e-media. The findings have practically useful implications for managing Internet-based e-media and developing new media in different contexts.
| Original language | English |
|---|---|
| Pages (from-to) | 325-326 |
| Number of pages | 2 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Publication status | Published - 2007 |
| Event | 7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China Duration: 2 Dec 2007 → 6 Dec 2007 |
Scopus Subject Areas
- Business, Management and Accounting(all)
- Computer Science(all)
User-Defined Keywords
- Attributes
- Consumer attitudes and empirical research
- E-media
- Internet