Internet-based e-media and consumer attitudes: An empirical research

Victor Liao*, Xinping Shi, Bill Wan Sing Hung

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review


This paper empirically explores the attributes associated with Internet-based e-media using the survey data collected from the consumers in Hong Kong. It has been found that perceived convenience, user-friendly interface, contents, efficiency and image significantly influence perceived usefulness of Internet-based e-media. In addition, self-efficacy and design characteristics are positively associated with perceived ease of use of Internet-based e-media. Moreover, these attributes together with subjective norms considerably explain consumer attitudes and intentions to use Internet-based e-media. The findings have practically useful implications for managing Internet-based e-media and developing new media in different contexts.

Original languageEnglish
Pages (from-to)325-326
Number of pages2
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2007
Event7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China
Duration: 2 Dec 20076 Dec 2007

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

User-Defined Keywords

  • Attributes
  • Consumer attitudes and empirical research
  • E-media
  • Internet


Dive into the research topics of 'Internet-based e-media and consumer attitudes: An empirical research'. Together they form a unique fingerprint.

Cite this