| Original language | English |
|---|---|
| Title of host publication | The handbook of international advertising research |
| Publisher | Wiley-VCH Verlag |
| Pages | 414-433 |
| Number of pages | 20 |
| ISBN (Print) | 9781444332377 |
| Publication status | Published - 2014 |
International research on advertising and children
Research output: Chapter in book/report/conference proceeding › Chapter