Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test

Ying Du

Research output: Contribution to conferencePaper

Abstract

This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated. © The Author(s) 2012.
Original languageEnglish
Pages3139-3139
Publication statusSubmitted - Jun 2010
EventICA 2010 - 60th Annual International Communication Association Conference - Suntec City, Singapore
Duration: 22 Jun 201026 Jun 2010

Conference

ConferenceICA 2010 - 60th Annual International Communication Association Conference
Period22/06/1026/06/10

User-Defined Keywords

  • Agenda-setting
  • cross-lagged correlation analysis
  • globalization
  • intermedia agenda-setting

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