Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test

Ying Roselyn Du

Research output: Contribution to conferenceConference paper


This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated.
Original languageEnglish
Publication statusPublished - 23 Jun 2010
Event60th Annual International Communication Association Conference, ICA 2010: Matters of Communication - Wee Kim Wee School of Communication and Information at Nanyang Technological University, Suntec City, Singapore
Duration: 22 Jun 201026 Jun 2010


Conference60th Annual International Communication Association Conference, ICA 2010
Abbreviated titleICA2010
CitySuntec City
Internet address

User-Defined Keywords

  • Agenda-setting
  • cross-lagged correlation analysis
  • globalization
  • intermedia agenda-setting


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