Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test

Ying Roselyn Du

Research output: Contribution to conferencePaper

Abstract

This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated.
Original languageEnglish
Publication statusPublished - 23 Jun 2010
EventICA 2010 - 60th Annual International Communication Association Conference: Matters of Communication - Suntec City, Singapore
Duration: 22 Jun 201026 Jun 2010

Conference

ConferenceICA 2010 - 60th Annual International Communication Association Conference
Country/TerritorySingapore
CitySuntec City
Period22/06/1026/06/10

User-Defined Keywords

  • Agenda-setting
  • cross-lagged correlation analysis
  • globalization
  • intermedia agenda-setting

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