TY - JOUR
T1 - Intermedia agenda-setting in the age of globalization
T2 - A multinational agenda-setting test
AU - Du, Ying Roselyn
N1 - Funding Information:
This article is based on the essential part of the author’s doctorate dissertation. An earlier version of this article was presented at the 2010 ICA Annual Convention. The author would like to thank Drs Donald Shaw and Robert Stevenson for their valuable advice at various stages of this study. Her gratitude also goes to UNC-Chapel Hill Graduate School for providing her with the prestigious Joseph E Pogue University Fellowship in support of her doctorate study, and to the School of Journalism and Mass Communication for granting her the Minnie S and Eli A Rubinstein Research Award with dissertation support fund.
PY - 2013/4
Y1 - 2013/4
N2 - This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated.
AB - This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated.
KW - Agenda-setting
KW - cross-lagged correlation analysis
KW - globalization
KW - intermedia agenda-setting
UR - http://www.scopus.com/inward/record.url?scp=84875967927&partnerID=8YFLogxK
U2 - 10.1177/1742766512463038
DO - 10.1177/1742766512463038
M3 - Journal article
AN - SCOPUS:84875967927
SN - 1742-7665
VL - 9
SP - 19
EP - 36
JO - Global Media and Communication
JF - Global Media and Communication
IS - 1
ER -