Integrating interpersonal communication into the influence of presumed media influence model: Understanding intentions to censor and correct misinformation on social media

Research output: Contribution to conferencePaperpeer-review

Abstract

We extended the influence of presumed media influence model by taking interpersonal communication into account. Our survey (N = 642) results revealed that individuals’ attention to COVID-19 information on social media and their engagement in interpersonal communication about the disease independently and jointly affected presumed others’ attention. The more that individuals engaged in interpersonal communication, the less that their attention to mediated content factored into how they perceived others’ attention to such content. Presumed others’ attention, in turn, was positively associated with presuming that others were influenced by COVID-19 misinformation and the intention to correct, but not censor, misinformation.
Original languageEnglish
Publication statusPublished - 4 Aug 2021
EventAssociation for Education in Journalism and Mass Communication (AEJMC) 2021 104th Annual Conference: AEJMC 2021 - Virtual
Duration: 4 Aug 20217 Aug 2021
https://aejmc.org/events/virtual21/

Conference

ConferenceAssociation for Education in Journalism and Mass Communication (AEJMC) 2021 104th Annual Conference
Period4/08/217/08/21
Internet address

Scopus Subject Areas

  • Communication

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