Integrate congruity paradigm into sport consumer inquiry: Evaluation of mimic brand of sport product

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@article{7fc050e1b16b4c508744f7c81363fe88,

title = "Integrate congruity paradigm into sport consumer inquiry: Evaluation of mimic brand of sport product",

author = "Pan, \{David W.\} and Fu, \{Hoo Kin Frank\} and Pan, \{Alan J.\}",

year = "2015",

month = jan,

language = "English",

volume = "27",

pages = "12--18",

journal = "Hong Kong Recreation Review",

publisher = "Hong Kong Recreation Management Association",

}