Integrate congruity paradigm into sport consumer inquiry: Evaluation of mimic brand of sport product

David W. Pan, Hoo Kin Frank Fu, Alan J. Pan

Research output: Contribution to journal › Journal article

Access to Document

@article{7fc050e1b16b4c508744f7c81363fe88,

title = "Integrate congruity paradigm into sport consumer inquiry: Evaluation of mimic brand of sport product",

author = "Pan, {David W.} and Fu, {Hoo Kin Frank} and Pan, {Alan J.}",

year = "2015",

month = jan,

language = "English",

volume = "27",

pages = "12--18",

journal = "Hong Kong Recreation Review",

publisher = "Hong Kong Recreation Management Association",

}