Instagram influencers in health communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Jiemin Looi*, Deena Kemp, Yong Whi Greg Song

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

23 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Instagram influencers in health communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology