Inspire to Purchase: How a Lack of Control Drive Preferences for Underdog Positioning

Yangyi Eric Tang, Alex S L Tsang

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - Mar 2019
    EventSociety for Consumer Psychology Annual Conference 2019 - Savannah, United States
    Duration: 28 Feb 20192 Mar 2019

    Conference

    ConferenceSociety for Consumer Psychology Annual Conference 2019
    Country/TerritoryUnited States
    CitySavannah
    Period28/02/192/03/19

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