Inspire to Purchase: How a Lack of Control Drive Preferences for Underdog Positioning

Yangyi Eric Tang, Alex S L Tsang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Mar 2019
EventSociety for Consumer Psychology Annual Conference 2019 - Savannah, United States
Duration: 28 Feb 20192 Mar 2019

Conference

ConferenceSociety for Consumer Psychology Annual Conference 2019
Country/TerritoryUnited States
CitySavannah
Period28/02/192/03/19

Cite this