Information Cues In Renmin Ribao Advertisements (1979-1998)

Susanna W. Y. Kwok

Information Cues In Renmin Ribao Advertisements (1979-1998)

Susanna W. Y. Kwok^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Abstract

A content analysis of 448 print advertisements in Renmin Ribao from 1979 to 1998 was conducted. The Resnick and Stern evaluation criteria were used to determine the level of advertising information content and to trace its development. The result indicated that both product nature and medium characteristics had a significant effect on the information level of advertisements in China. Nevertheless, the changing information levels over time were conflicting and called for further study.

Original language	English
Publication status	Published - Aug 1999
Event	82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999 - New Orleans, LA, United States Duration: 4 Aug 1999 → 7 Aug 1999

Conference

Conference	82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999
Country/Territory	United States
City	New Orleans, LA
Period	4/08/99 → 7/08/99

Cite this

@conference{544e403f0db34b05b77b869ef511b80b,

title = "Information Cues In Renmin Ribao Advertisements (1979-1998)",

abstract = "A content analysis of 448 print advertisements in Renmin Ribao from 1979 to 1998 was conducted. The Resnick and Stern evaluation criteria were used to determine the level of advertising information content and to trace its development. The result indicated that both product nature and medium characteristics had a significant effect on the information level of advertisements in China. Nevertheless, the changing information levels over time were conflicting and called for further study.",

author = "Kwok, \{Susanna W. Y.\}",

year = "1999",

month = aug,

language = "English",

note = "82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999 ; Conference date: 04-08-1999 Through 07-08-1999",

}

TY - CONF

T1 - Information Cues In Renmin Ribao Advertisements (1979-1998)

AU - Kwok, Susanna W. Y.

PY - 1999/8

Y1 - 1999/8

N2 - A content analysis of 448 print advertisements in Renmin Ribao from 1979 to 1998 was conducted. The Resnick and Stern evaluation criteria were used to determine the level of advertising information content and to trace its development. The result indicated that both product nature and medium characteristics had a significant effect on the information level of advertisements in China. Nevertheless, the changing information levels over time were conflicting and called for further study.

AB - A content analysis of 448 print advertisements in Renmin Ribao from 1979 to 1998 was conducted. The Resnick and Stern evaluation criteria were used to determine the level of advertising information content and to trace its development. The result indicated that both product nature and medium characteristics had a significant effect on the information level of advertisements in China. Nevertheless, the changing information levels over time were conflicting and called for further study.

M3 - Conference paper

T2 - 82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999

Y2 - 4 August 1999 through 7 August 1999

ER -

Information Cues In Renmin Ribao Advertisements (1979-1998)

Abstract

Conference

Fingerprint

Cite this