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Information content of television advertising in Hong Kong and China
Kara K W Chan
Department of Communication Studies
Research output
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Contribution to journal
›
Journal article
›
peer-review
53
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Dive into the research topics of 'Information content of television advertising in Hong Kong and China'. Together they form a unique fingerprint.
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Keyphrases
Availability Performance
16%
China
100%
Cigarette
16%
Coding Frame
16%
Component Content
16%
Content Quality
16%
Evaluation Criteria
16%
Hong Kong
100%
Information Content
100%
Information Style
16%
Liquor
16%
Non-drug
16%
Nondurables
33%
Performance Components
16%
Product Type
16%
Quality Performance
16%
Television Advertising
100%
Social Sciences
China
100%
Content Analysis
16%
Evaluation Method
16%
Hong Kong
100%
Information Content
100%
Price
16%
Quality Performance
16%
Television Advertising
100%
Earth and Planetary Sciences
China
100%
Daytime
16%
Evaluation Method
16%
Hong Kong
100%
Engineering
Durables
50%
Information Content
100%
Agricultural and Biological Sciences
Cigarettes
100%