Information content of television advertising in China: An update

Kara Chan, Fanny Chan

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2004
Event3rd Annual Hawaii International Conference on Social Science - Hawaii, United States
Duration: 15 Jun 200419 Jun 2004

Conference

Conference3rd Annual Hawaii International Conference on Social Science
Country/TerritoryUnited States
CityHawaii
Period15/06/0419/06/04

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