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Information content of television advertising in China: An update
Kara Chan
*
, Fanny Chan
*
Corresponding author for this work
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
21
Citations (Scopus)
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Keyphrases
China
100%
Television Advertising
100%
Information Content
100%
Television Commercials
66%
Evaluation Criteria
33%
Chinese Television
33%
Liquor
33%
Non-pharmaceutical
33%
Pharmaceutical Advertising
33%
Broadcast Channel
33%
Quality Components
33%
Average Information
33%
Nondurables
33%
Performance Components
33%
Component Content
33%
Social Sciences
China
100%
Television Advertising
100%
Information Content
100%
Chinese
66%
Television Commercials
66%
Content Analysis
33%
Drugs
33%
Evaluation Method
33%
Computer Science
Information Content
100%
Content Analysis
33%
Evaluation Criterion
33%
Broadcast Channel
33%
Average Information
33%
Economics, Econometrics and Finance
Information Value
100%